Graphic Design is always around us, and learning how to communicate in a visual manner has inspired me to learn more about the subject. The words ‘create’ and ‘design’ have always sparked a sense of enthusiasm and excitement within me. From an early age I have always had a creative characteristic which I feel is my most dominant. For many years I have enjoyed designing logos, packaging and coming up with creative campaign concepts. Since learning that Graphic Design is something that I’m driven towards I have gained an interest and spectrum of knowledge about graphic designers such as Milton Glaser, Herb Lubalin and Paul Rand. Their works have inspired me to develop my own skills and have given me an insight as to how to establish a creative mind-set.
Working within the Communications and PR, Film and Graphic Design Departments at Imperial College whilst on work experience, I was able to explore different ways of communicating through social media, film and print design. I thoroughly enjoyed my time with the Graphic Design team where I was able to see how various software’s were used to develop banners for the university fair.
During my placement I learnt how fundamental research is and how it is conducted during the whole design process. After the placement I was more decisive about wanting to delve into the world of Graphic Design, hence I set about finding a work placement that solely focused on Graphic Design. My second placement was at Virgin Media, where I worked with graphic designers and UX designers and was introduced to the field of digital design. I attended meetings where briefs were being discussed and was able to follow the journey of the graphic designers to witness how they went about delivering the brief; and helping design assets for the website. The placement allowed me to comprehend what digital design consisted of and learn about the works of alternative designers such as UX designers. My enthusiasm for Graphic Design made me want to expand my knowledge, hence I took a Graphic Design course at Central Saint Martins. The course was completely different to my professional work placements. The course prohibited the use of computers and all artefacts were formulated from research trips and materials; making me realise the extent of graphic design. The manner in which I worked was refreshing from constantly collaborating with software. After the course I was able to understand that there are various methods of communicating which do not involve software. In my free time I self-teach myself Photoshop and Illustrator through tutorials. I also enjoy self-initiating briefs for myself, as well as briefs set by agencies such as D&AD, RSA and YCN which provide me with a creative challenge. For example I have ‘restyled street style’ for ASOS, which was a brief set by D&AD. I also voluntarily design logos for businesses, go to contemporary galleries, the Barbican Centre, research trips for my creative briefs and work on my briefs.
I also look forward to the annual London Design Week, where I have become educated about designers and new design processes and am able to draw inspiration upon. I have volunteered helping teach 6-9 year olds at my community art club, which I attended for 3 years. I have achieved the Bronze D of E, had a part time job for one year at a high end retail store and was part of my local netball club where I trained and competed. Completing these activities has enabled me develop a strong sense of co-operation, teamwork, good social skills and commitment which would greatly benefit me whilst studying a degree. I try to seek all possible opportunities to help me advance my skills in Graphic Design, and feel that having the opportunity to take my admiration of design to degree level would be extremely rewarding. I’m self-motivated and eager to start devoting my time and attention to Graphic Design, and am positive university will help me excel in what I like doing best.